Monday, May 23, 2005

Driving Traffic to your websites !!!

Driving traffic to your website is the most difficult part of making money through websites. However if you have a proper game plan and use the right techniques you can hope to increase traffic every day by atleast 10%.
A website without traffic is of no use and naturally you will not earn anything out of such sites. SEO (Search Engine Optimization) means optimizing your site for better placment on search engine. For eg. Suppose you are looking for a free dating website at Coimbatore, a city in India. Then, you search for "free dating at coimbatore" on any search engine. Thousands of result are thrown out by the search engine but most users visit just 1st and second page i.e. around 20 first results. These sites are considered more relevent by the search engines.
About more than 80% of the users relly on Google search and its impotant to know how google ranks a websites.
Page Rank: Page Rank is a method adopted by Google to measure a web page's importance on a scale of 1 to 10. i.e. 0 is the lowest rank and 10 the highest. As on today Yahoo.com has a PR (Page Rank of 10) and msn.com has a PR of 9. To know the PR of your website you can download the google toolbar available for free download at http://toolbar.google.com
Why is Page Rank important?
Ans: The better the PR, the better it ranks on the search engine results.
So how can I increase my PR?
Page Rank is measured by taking into account varies factors. But one thing which is important is the Inbound Links. Inbound Links are your website's links placed on other websites. Google ranks a page for importance. So if number of people are linking to your website, then that means that your page might be important. However, you should place such links only on related websites with good PR (i.e atleast 3).
These measures will improve your PR and the overall ranking of your websites. This in turn will drive traffic to your website.
Another way to bring traffic is through banner exchange or text link exchange programs eg. http://www.visitscounter.com On these sites you can exchange your traffic for fresh traffic from other sites in the exchange.
You can also email to opt-in-list emails or safelists . These are people who have opted to receive such emails and cannot be considered spam. However one should not email unsolicited mails under no circumstances.
You can also post advt. about your websites on other websites, forums and groups. However, there is nothing like a top position in search engine, as this brings consistent taffic without any effort.
End of Part 3..
More to follow on bringing traffic to websites and other means of earnings from websites sitting at hoe. you can post your doubts and queries by clicking the comments link below.

Saturday, May 21, 2005

More means and doubts clarified !!

Begining of Part 2.

Lets continue from where we left:

Just to summarize in short - Following are the means one can earn through websites:

1. Google Ads - The Google Adsense Program

2. Other Advertisements - From other advertisers.

3. Direct Revenue - Generated directly by a website.

4. Affiliate Revenue - Affiliate revenue means, you place other website's or products ads on your website and you are paid as per tasks acomplished. For eg. If you join Friend Finder or Adult Friend Finder Affiliate program, you are paid when a user clicks on the ads on your website and join's their site through your reference. Some sites pay PPC (Pay Per Click) , whereas others pay PPL (Pay Per Lead), ie. per email ID entered, and many even pay Percentage of sale. eg. Shaadi.com the matrimonial website in India.

I will be discussing each one of these in detail, in my blogs.

So if you ask me which one of the above means of revenue generating plan do I prefer?

I will say - why not try all of them !! Yes, you can try all of them and decide which one works best for you. This is because I earn from adsense more in some sites, whereas on some sites I earn from other means. So you should decide it on a website case - to - case basis, instead of applying a thumb rule.

Somebody at a forum asked me: Is it necessary to know HTML or register a domain and buy a hosting plan to earn money through websites?

The Answer is a Big NO. Not at all needed. Infact you can create websites with zero investment. There are many sites which provide free hosting plans. Or you can even start a blog like this one. You can go to www.blogger.com and create your own blogs in a two minutes time. Later if the content you made is rich, you can also post ads on it.

The obvious question you might be having in your mind now is: After making a website, how will I get traffic to my website?

The answer is: You need to Optimize your websites for search engines like Google. This is known as Search Engine Optimization.

I will discuss some best ways of optimizing websites in my future blogs to come.

End of Part 2.